One of my favorite anticipatory steps I've done in the recent past and repeated multiple times with different groups was having students create short informational videos. When I worked with the students about how to create their videos, we watched some short PSA style ads. After we watched some of the ads, the students had to start picking apart the different things each ad did well, so that we could begin to build some ideas around what makes a video good. I often find videos to be a very effective part of an anticipatory set. Students watch so many videos these days that they are typically interested in watching and also have strong opinions about what they deem to be good ro bad qualities of videos. The mix of the content being something they are familiar with, and strong views on what they feel makes things look good works well.
Finding good non-examples is something that would make this hook better. It is not always easy to do so since people are not typically publishing PSA style videos that are done poorly. Using a student example from the past is an option of course, so that the class can get an idea of what to avoid when creating their own content. Sometimes it is hard for them to understand something like, "You don't want to have a ton of text on each part of your video that the person watching has to read along with. I think seeing that in an example makes a bigger impact than telling kids to avoid it.













