"The Psychology of Attitudes" is centered on research in the field of social psychology, where the attitude construct has been preeminent since the very beginnings of systematic research. Yet research on attitudes is a shared endeavor in the social sciences, with especially important contributions from the fields of sociology, communications, political science, and marketing. Although our book considers some of the work carried out in these neighboring fields, our own disciplinary background in psychology leads us to focus on distinctively psychological issues. Nonetheless, the book should be useful to graduate students and researchers in related fields, because a very large portion of the existing literature on attitudes is in fact psychological in its focus. Much of this work can be applied in the natural settings and should therefore also be interesting to practitioners, especially to those who design programs to change attitudes and behavior.
