After looking at previously generated content, I see that the most consistent platform is twitter. Most of the content posted has a call to action at the end that says "come check out Badgelist". Previously generated content is clearly focused on teachers and regularly highlights and addresses them. Youtube videos focus on completing one or two tasks and explains them in easy to understand brief videos.
Strengths:
Strengths:
- The content has a clear purpose and audience.
- Videos are friendly and brief enough to keep the users attention and focused on one feature at a time.
- There tone of voice is friendly and positive.
- Posts should be more frequent. (weekly on facebook & Linkedin, 2-4 times per week on Twitter)
- Almost all of the posts have a call to action trying to get the user to checkout Badgelist. It feels too much like "Sell, Sell, Sell" and doesn't feel like it is providing enough value.
- Images for posts on Facebook and Twitter are probably recycled too much. New images should be generated for new posts.
- Videos could be a little more polished. Professional, but still maintain the friendly, human tone is ideal.