Effectiveness of school communication is best shared when it's shared early.

In my experiences as an AP for Personnel and Communications, I have witnessed the benefits of communicating with faculty, staff, parents and overall stakeholders early and with appropriate reminders and follow ups.  It really does not matter the situation, but it matters when you communicate a message for it to resonate with the receiver.  If I am working with faculty on coordinating a professional development, or needing to share appropriate protocols, it is important that timing be respected.  With general/mass communications, I have always tried my best to inform faculty and staff early so they can plan accordingly.  I will also make sure to send a reminder so it can reach the top of the inbox.  If the circumstance calls for more interpersonal or one on one communication, I like to provide some context and detailed direction if I need to request a meeting which involves a more sensitive topic.  I feel this helps to set the tone of the meeting more effectively and gives the colleague the ability to be more open and honest with me when the meeting takes place. 

With general/mass parent communication, it is important as a school that our faculty and staff are aware that those communications are going out, so as to keep faculty and staff informed and prepared if any parent communication is met with an immediate return or question in need of clarification.  I make a note to inform when appropriate by providing a CC to the faculty and staff on our weekly parent letters, appropriate divisional communications, and of course on all emergency communications.