Denise Chonski

Communication by Design

Communication By Design

  • May 12, 2025 at 4:10 AM
  • Visible to public
Appealing to my creative side, I would like to try using some non traditional message strategies to build comminity input and gain authentic feedback from our community. It will be important to maintain consistency in messages and define a "brand" to maximize the strengths within our School. Delivery methods need to be unique to the style and buy in of our population. Examples would be video clips, candid photos with captions, studfents speaking at local events.
We annually update a brochure to be used at our Art show and Open House events. Within this document , I would like to see a section that includes testimonial style personal experience stories from students, staff, teachers, parents, parishioners, alumni. This would allow us to develop an eye catching way to showcase our strengths. 
Along with our regular communications, I would develop a graphic design that serves as a calendar to display for reminders as well as promotional materials for upcoming activities or events. Break out of the "boxes" found in calendars by using different graphic organizers.  We currently have social media shout outs about our teachers and accompishments of our students. The stories can be an extension of those platforms. Sharing a story speaks of our unique impact on the lives of those we serve. It enhances our authenticity and genuineness. Letting others know that what we say we do and who we say we are actually happens! 
Another idea is to have coffee with the Admisitrator or Pastor. Especially helpful for our Pre-School and younger families to get to know one another. Give them a time and place to be in the building , show support for one another and be heard. It would be less formal than structured conference times but lead to valuable insights into the expectations or questions they may have. It could surface needs or lead to volunteer opportunities as a means for continued improvement. Our older students could watch yoinger students with other adult supervisors if this were not held  during the normal school day. 
Ultimately creating a "brand" that defines us and when people see them it brings to mind our School and that we truly are a family of families!