Vikram Arora

Recommendations for Cafe Owner based on data

Observations and Recommendations - Cafe Great

  • June 26, 2017 at 11:04 AM
  • Visible to public
1.       The sales in December are very high compared to other months. This is because of the New Year season celebrations. Some beverages namely KF draft mug, redbull sheesha, paan sheesha, ice berg sheesha, MM masala sheesha etc. are made only for 31st December. These items can be introduced on regular basis in second quarter for increasing revenue.
2.       Items like Red Bull(3+2) week number(3-17), Arabian mist(3-41), Eng breakfast tea(3-14) can be introduced in these weeks to boost sales.
3.       Sale of the café is negligible from (9:00-11:00) and (02:00-07:00), therefore café must be closed during these hours.
4.       As per category analysis the sale and contribution of Merchandise, Wine and Misc  items is very less in the total revenue. Therefore, resources must be shifted from these to tobacco and liquor.
Data: Wine above Rs1200-the sale is very less. These items must be discontinued.  
5.       Footfall on Tuesday is less compared to other days. The sale of non-veg items and alcohol is very less. Therefore, combos can be provided with some discounts on these items. example: 3.5L beer tank can be given with a Chicken Item combos.
6.       Footfall on Saturday is maximum, good time to test new combos.
7.       Some items from every category can be removed and the resources can be shifted in relevant areas. Example: What a menon, peach bull , 2 axe twist, waffles+beverage ,non veg pasta pesto, chicken ham, alio aglio etc.
8.       Due to decrease price the sales are negatively affected. The prices of these items are to be increased. Eg.Maggi Ndthali style, poutine with fries etc.
9.       The price increase of some items improved the sales, therefore this must be continued. eg Red Bull energy drink, H R G Hookah etc.
10.   The best time to test combos is in Quarter 3 as the revenue generated is maximum(26.9%).